Welcome to The NAFEM Show 2025! Drop By and Visit with Us at Booth 2044.
It's finally time for The NAFEM Show 2025! Ready to elevate your coffee program? We’re here to help. While the outlook for the foodservice industry remains strong, we know that operators in the food and beverage field face a myriad of obstacles including inflation and labor demand challenges. However, coffee remains the top beverage choice for most Americans. Ensure your beverage program stays top-of-mind to capture this key market.
So how do you connect with the 63% of Americans who drink coffee daily? That’s where we come in.
Our innovations make all the difference. Every piece of Wilbur Curtis equipment has been created with foodservice partners like you in mind. We have developed commercial coffee and tea equipment that is not only designed to improve your business by providing consistent, top-quality products that will streamline your kitchen operations, but also eliminates labor concerns and training difficulties, and ultimately drive customer loyalty that will last a lifetime.
With commercial coffee and tea equipment that improves your speed of service and cuts down on labor and waste concerns, we’re your experienced commercial coffee partner in the food service industry.
SEB Professional is the industry leading resource for dispensed beverage solutions, Four brands - Wilbur Curtis, Schaerer, WMF, and La San Marco - One company: SEB Professional. We’re here to help. Let’s talk at booth 2044 or reach out to an expert today.
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Presenting One of The NAFEM Show 2025's Featured What's Hot What's Cool Products: the Schaerer Coffee Soul C!

Among SEB Professional's showcase equipment we have the Schaerer Coffee Soul C. The Schaerer Coffee Soul C was selected to be featured in NAFEM 2025's What's Hot What's Cool area, which showcases the latest and greatest innovations in Foodservice Equipment. Visit our booth 2044 or the "What's Hot What's Cool" featured section in booth 3520 and discover how the Schaerer Coffee Soul C can elevate your coffee program with both hot and cold coffees!
Featured Coffee Solutions
At SEB PROFESSIONAL, our passion for coffee fuels millions of people each day. Through our brands – WMF, Schaerer, Curtis, and La San Marco – we support both commercial and non-commercial foodservice, as well as grocery and convenience retailing. Our machines can be found wherever coffee is consumed outside the home, and you’ve likely enjoyed a coffee from one of our machines this week.
As the market leader in premium automated coffee, espresso, and drip coffee solutions, we combine innovation with a commitment to solving industry challenges. Our goal is to make it easier for operators to create memorable coffee experiences for their customers.