About Wilbur Curtis

Curtis Helps Operators Serve Highly Profitable Specialty Slushie Drinks with the New Chill-X™ Frozen Beverage Machine

Curtis Chill-X Frozen Beverage Machine

Specialty drinks—like frozen fruit beverages, gourmet tea slushies and icy hot chocolate—are an excellent way for quick-service restaurants (QSRs), gourmet coffee shops and other retailers to increase store traffic and profitability. But some frozen beverage machines can be inefficient, bulky and labor-intensive. What’s more, not all are easy enough for staff to operate, or attractive enough to feature in front-of-the-house areas.

Curtis has solved that problem with the introduction of the Chill-X Frozen Beverage Machine.

A design that “dispenses” with space issue and complication

The Chill-X is part of the expanding line of Curtis frozen beverage machines designed to help operators serve up the big, bold, tantalizing flavors that are guaranteed to draw people in. Sleek and versatile— with zero clearance side-to-side, Chill-X looks great, works hard, and slips easily into any counterspace in spite of its large three-gallon bowl capacity.

It also comes with features that make it easy to consistently dispense an ever-changing variety of drinks day after day, hour after hour. A self-refill function saves operators significant time and labor. Digital temperature controls expand offerings to include delicious dairy-based drinks. A standby mode keeps product fresh overnight and, a built-in defrost cycle eliminates downtime during the rush and saves energy when the dispenser isn’t needed.

Other smart features include:

  • Corrosion-resistant stainless-steel panels
  • Lighted cover with safety lock system
  • Patented ergonomic push-pull handles
  • Built-in timer
  • Built-in defrost cycle

Easy to use and easy to clean, the Curtis Chill-X Frozen Beverage Machine helps operators get profitable specialty drinks down cold.

Curtis Nitro Infuser™ Helps Operators Add a “Cool Factor” to Beverages

Curtis Nitro Infuser

Cold brew coffee, tea, milk or juice on the menu are nothing new. But when you infuse nitrogen they become very different, highly desirable drinks that are sure to grab customers’ attention.

Catering to one of the hottest trends in cold coffee, Curtis has introduced its new Nitro Infuser to help operators grab a piece of the nitro craze. This simple yet highly-versatile component makes it easy for convenience stores, specialty coffee operations and restaurants add a creamy, stout-like effect to a wide variety of drink items and increase beverage sales right along with them.

The Curtis Nitro Infuser produces a longer lasting drink that seems thicker, creamier and sweeter without adding additional calories. Although nitro cold brew coffee is the most popular example, inventive operators are finding many other applications for nitrogenation, including teas, juices, and beer as well.

Infused with smart, simple Curtis engineering

Epitomizing Curtis smart engineering, the Curtis Nitro Infuser is compact, easy to install, and features an exclusive patented design. It has no power requirements, no delicate electronics and no uncontrollable ball valves. Plus, its stainless steel construction and simple design makes cleaning a breeze. The three channel unit provides support for three dispensing taps. Individual precision controls enable operators to offer different nitro-infused drinks at once, dial in just the right amount of infusion, and serve up beverages with better cascading—up to two minutes—for a beautiful presentation and incredible taste.

What’s more, setting up the Curtis Nitro Infuser couldn’t be easier. Operators just need bottled nitrogen and a tap system. It fits all kegerators. And no additional regulators or pumps are required.

New, Super-Stylish Curtis ThermoProX™ Brewer Makes a Great “Fresh Impression”


C-stores, hotels and restaurants know they need to keep a ready supply of hot, fresh and delicious coffee on hand to attract customers. But they also need to keep up appearances.

The new Curtis ThermoProX Brewing System addresses both those needs and more. It’s the latest in the line of innovative, style-forward products from one of the world’s leading manufacturers of coffee brewing equipment, the Wilbur Curtis Company.

Performance meets exceptional styling

The ThermoProX is engineered with all the advanced features of the renowned Curtis ThermoPro® brewing system. But it offers a new, sophisticated design and styling that adds immensely to the counter appeal of any operation. It has modernistic rounded corners, an elegant sloping top, slender side panels, plus a textured honeycomb front panel that will truly turn heads.

Brains behind the beauty

From a strictly functional standpoint, the ThermoProX is crafted so that operators can confidently brew and serve gourmet coffee at its peak freshness all day long.

Stainless-steel, vacuum-insulated servers keep coffee fresh, flavorful and at the perfect serving temperature without using external heat. With features like one-touch brewing, pre-set recipes and self-diagnostics, onboard Curtis G3 and G4 Technology make brewing Golden Cup coffee instantly simple, while keeping operators in control.

Server bases on the ThermoProX easily detach after brewing and reattach for remote coffee merchandising. This makes it easy to brew and serve multiple coffee flavor profiles at the same time. Servers are also interchangeable between brewers.

What’s more, with Thermal FreshTrac® (TFT) technology staff can monitor coffee freshness at a glance—from across the room. Its silent visual LEDs communicate coffee volume and freshness.

Available in single and twin brew head models, the new ThermoProX delivers exceptional styling, user-friendly operation and tremendous flexibility that every operator will appreciate.

Four Great Reasons to Visit the Curtis Booth at NACS 2018

Wilbur Curtis will be an exhibitor at the NACS Show 2018 in Las Vegas this month. Be sure to stop by and see us at booth #5361. Let's meet in Las Vegas!


Brewer and Thermal FreshTrac® Servers

Combined, this system offers precision brewing, unsurpassed thermal efficiency and intuitive technology that instantly communicates freshness and volume. Now in a dazzling, new, streamlined design. Meet ThermoProX at our booth in Las Vegas.

Learn More Visit Microsite


Frozen Beverage Machine (Coming Soon)

Luscious frozen fruit drinks. Gourmet tea slushies. Icy hot chocolate. Dream it, serve it and profit… with our new Chill-X Frozen Beverage Machine. With zero side clearance, digital temperature control and auto-refill features this slim but versatile unit looks great, works hard, and slips easily into any counter space.

Learn More Visit Microsite

Nitro Infuser

Add Drama to Any Drink

Nitrogenation not only transforms otherwise ordinary drinks, it also brings a definite cool factor to coffees, teas, juices, even beer, while bringing you more traffic, beverage sales and profits.

Learn More Visit Microsite

Meet the New GemX

IntelliFresh Coffee Brewing System with FreshTrac

Now there’s a brewer that thinks for you, making perfectly hot, totally fresh and delicious coffee with the push of a button. One that lets you monitor freshness at a glance — without a second thought. An innovation combining exceptional brains and uncommon beauty. Meet GemX at our booth in Las Vegas.

Learn More Visit Microsite

Curtis sponsors Coffee Roaster's Guild Retreat, an annual gathering of roasters from around the world

Coffee Roaster's Guild Retreat

Curtis is proud to once again, be a sponsor of the Coffee Roaster's Guild Retreat, an annual gathering of roasters from around the world. Held August 23-26, 2018 in Stevenson, Washington, attendees meet to discuss pressing issues facing the industry and work together to find solutions. A full lineup of educational offerings and lectures are scheduled throughout the four-day event. We look forward to meeting with old friends and making new friends during this year's retreat.

For more information, visit the Coffee Roaster's Guild Retreat website.

GemX IntelliFresh Brewer with FreshTrac - CSP's 2018 Retailer Choice Best New Product Finalist

GemX IntelliFresh Brewer with FreshTrac - CSP's 2018 Retailer Choice Best New Product Finalist

The Curtis GemX IntelliFresh Brewer with FreshTrac has been selected as a finalist in the Foodservice Equipment - Coffee Category in CSP's 2018 Retailer Choice Best New Product Contest.

We know easy-to-operate, reliable new products are the lifeblood of the c-store industry and they help drive sales and profits for our customers. With the large number of new products released every year, we're very proud our GemX has been recognized as one of the best.

C-store operators will select the winners by voting for 1 of the 3 finalists in each category. Voting will close Friday, September 7 and winners will be announced at the NACS show in Las Vegas! Wish us luck!

Explore the complete GemX product line!

Curtis Is Excited to Be at the World of Coffee 2018 Expo! Let's Meet in Amsterdam!

Curtis World of Coffee Amsterdam 2018

We're excited to be attending and exhibiting at World of Coffee in Amsterdam. There are so many exciting facets to this show... from the Roaster Village to the Sustainability Forum to the Lectures and more, World of Coffee offers guests a unique opportunity to expand their coffee knowledge and better the industry. Be sure to stop by and see us at booth #A31!

Meet the New GemX

IntelliFresh Coffee Brewing System with FreshTrac

Now there’s a brewer that thinks for you, making perfectly hot, totally fresh and delicious coffee with the push of a button. One that lets you monitor freshness at a glance — without a second thought. An innovation combining exceptional brains and uncommon beauty. Meet GemX at our booth in Amsterdam.

Learn More Visit Microsite

Corinth Hot Water Tower

The next generation water tower from Curtis

Designed with a minimal countertop footprint and a powerful internal pre-heat exchanger coil that ensures consistent water temperatures with no lag time.

Learn More Visit Microsite

G4 Seraphim® Single Cup Coffee Brewer

Batch Brew Re-Imagined

The Curtis Seraphim puts the “theatre” in single cup service. Its striking design and sleek appearance creates customer interest, while its advanced G4 digital controls help emulate hand brewing, allowing you to create the perfect cup… every time.

Learn More

The New 2018 Wilbur Curtis Equipment Catalog is Here!

2018 Wilbur Curtis Equipment Catalog

At Curtis, we are steadfast in our commitment to provide equipment with maximum value through our product innovation, advanced technology, interchangeable parts, reduced service calls, on time shipments and the overall lowest cost of ownership over the life of your purchase.

In our new 2018 Catalog, we are pleased to announce new and exciting products to our line:

  • GemX™ – Our European-style IntelliFresh® brewer with FreshTrac® featured in the Gemini® section
  • The large Banquet Brewer and Holder designed for 40-gallons of holding capacity
  • The Corinth® Under-Counter Hot Water Dispenser

We invite you to learn more and to explore our new equipment catalog for information about the complete line of Curtis products.

View Catalog (PDF) View Catalog (Interactive)

See Curtis Iced Tea Brewers at the World Tea Expo 2018 in Las Vegas

Wilbur Curtis at the World Tea Expo 2018 in Las Vegas

Wilbur Curtis will be an exhibitor of World Tea Expo 2018 in Las Vegas this month. Curtis is excited to once again participate at this year’s event. As the only trade show in the United States that’s fully and completely dedicated to tea, the show continues to be a necessity in bringing together constituents across the tea trade – from farmers to retailers and all in between. Curtis will be featuring their wide variety of brewers and dispensers that deliver diverse tea profiles and bring added value to the profitable tea market. If you are attending, please be sure to stop by and visit us at booth #233.

Curtis Debuts State-of-the-Art Production Line to Build the New, Evolutionary GemX™ Coffee Brewer

State-of-the-Art Production Line  to Build the New, Evolutionary GemX

Montebello, CA – Marked by a commemorative all-company ceremony, the Wilbur Curtis Company recently debuted a state-of-the-art production line for their latest advancement in gourmet coffee brewing, the GemX IntelliFresh® Coffee Brewer with FreshTrac®.

Complete with an ultra-modern metal laser fabrication unit, the new million-dollar cell manufacturing system will serve as a powerful engine for putting this cutting-edge brewer in C-stores, hotels, restaurants, roasters and specialty coffee houses. But the GemX is already making a name for itself. Combining “brains” and brilliant design elements to drive superior coffee programs, this innovative machine is turning heads and gaining exciting interest from multiple foodservice channels.

Production innovation: made in Montebello

Like the GemX brewer itself, Curtis’s new Montebello assembly line is a marvel of engineering. It exemplifies the kind of advanced thinking that has made the company a leader in the field of commercial coffee brewing equipment for over 75 years.

A sophisticated metal laser fabrication unit combined with brake and shearing systems provide full automation for production efficiencies; while cell manufacturing techniques enable workers to switch easily between building units with Curtis exclusive Generation 3 (G3) and Generation 4 (G4) technology suites.

Full quality control measures and 100% testing ensure that all GemX brewers ready for shipment will deliver the kind of reliable, long-lasting performance Curtis is famous for.

Assembling Curtis’s greatest asset: its people

Prior to the production line’s debut, all Curtis employees were invited to lunch-and-learn sessions where they were shown the full capabilities of the GemX, the customer segments it is destined to serve, and how this innovative brewer will be presented in the marketplace. The entire Curtis plant also took time to recognize the tremendous efforts of the GemX design team.

Reflecting the Curtis family-first approach to business, when those workers take their places on the new production line they’ll be able to work in enhanced comfort and safety. The system has been ergonomically designed simplify and streamline assembly. What’s more, large fans will be whirring to keep workers cool, while reducing air conditioning energy use and costs at the same time.

“The GemX represents the pinnacle of our coffee brewing expertise,” says third generation CEO and President Kevin Curtis. “This new production line ensures we will continue delivering the premium-quality manufacturing that has been the cornerstone of that innovation since Curtis was founded.”

Photo 1: Cutting the ribbon [L to R]: Joe Laws, COO; Bryan Morford, Senior VP Sales Operations; Kevin Curtis, CEO and President; Mike Curtis, Executive Vice President. Photo 2: GemX Team. Photo credit: Steve Giraud.