About Wilbur Curtis

Curtis sponsors Coffee Roaster's Guild Retreat, an annual gathering of roasters from around the world

Coffee Roaster's Guild Retreat

Curtis is proud to once again, be a sponsor of the Coffee Roaster's Guild Retreat, an annual gathering of roasters from around the world. Held August 23-26, 2018 in Stevenson, Washington, attendees meet to discuss pressing issues facing the industry and work together to find solutions. A full lineup of educational offerings and lectures are scheduled throughout the four-day event. We look forward to meeting with old friends and making new friends during this year's retreat.

For more information, visit the Coffee Roaster's Guild Retreat website.

GemX IntelliFresh Brewer with FreshTrac - CSP's 2018 Retailer Choice Best New Product Finalist

GemX IntelliFresh Brewer with FreshTrac - CSP's 2018 Retailer Choice Best New Product Finalist

The Curtis GemX IntelliFresh Brewer with FreshTrac has been selected as a finalist in the Foodservice Equipment - Coffee Category in CSP's 2018 Retailer Choice Best New Product Contest.

We know easy-to-operate, reliable new products are the lifeblood of the c-store industry and they help drive sales and profits for our customers. With the large number of new products released every year, we're very proud our GemX has been recognized as one of the best.

C-store operators will select the winners by voting for 1 of the 3 finalists in each category. Voting will close Friday, September 7 and winners will be announced at the NACS show in Las Vegas! Wish us luck!


Explore the complete GemX product line!

Curtis Is Excited to Be at the World of Coffee 2018 Expo! Let's Meet in Amsterdam!

Curtis World of Coffee Amsterdam 2018

We're excited to be attending and exhibiting at World of Coffee in Amsterdam. There are so many exciting facets to this show... from the Roaster Village to the Sustainability Forum to the Lectures and more, World of Coffee offers guests a unique opportunity to expand their coffee knowledge and better the industry. Be sure to stop by and see us at booth #A31!


Meet the New GemX

IntelliFresh Coffee Brewing System with FreshTrac

Now there’s a brewer that thinks for you, making perfectly hot, totally fresh and delicious coffee with the push of a button. One that lets you monitor freshness at a glance — without a second thought. An innovation combining exceptional brains and uncommon beauty. Meet GemX at our booth in Amsterdam.

Learn More Visit Microsite


Corinth Hot Water Tower

The next generation water tower from Curtis

Designed with a minimal countertop footprint and a powerful internal pre-heat exchanger coil that ensures consistent water temperatures with no lag time.

Learn More Visit Microsite


G4 Seraphim® Single Cup Coffee Brewer

Batch Brew Re-Imagined

The Curtis Seraphim puts the “theatre” in single cup service. Its striking design and sleek appearance creates customer interest, while its advanced G4 digital controls help emulate hand brewing, allowing you to create the perfect cup… every time.

Learn More

The New 2018 Wilbur Curtis Equipment Catalog is Here!

2018 Wilbur Curtis Equipment Catalog

At Curtis, we are steadfast in our commitment to provide equipment with maximum value through our product innovation, advanced technology, interchangeable parts, reduced service calls, on time shipments and the overall lowest cost of ownership over the life of your purchase.

In our new 2018 Catalog, we are pleased to announce new and exciting products to our line:

  • GemX™ – Our European-style IntelliFresh® brewer with FreshTrac® featured in the Gemini® section
  • The large Banquet Brewer and Holder designed for 40-gallons of holding capacity
  • The Corinth® Under-Counter Hot Water Dispenser

We invite you to learn more and to explore our new equipment catalog for information about the complete line of Curtis products.

View Catalog (PDF) View Catalog (Interactive)

See Curtis Iced Tea Brewers at the World Tea Expo 2018 in Las Vegas

Wilbur Curtis at the World Tea Expo 2018 in Las Vegas

Wilbur Curtis will be an exhibitor of World Tea Expo 2018 in Las Vegas this month. Curtis is excited to once again participate at this year’s event. As the only trade show in the United States that’s fully and completely dedicated to tea, the show continues to be a necessity in bringing together constituents across the tea trade – from farmers to retailers and all in between. Curtis will be featuring their wide variety of brewers and dispensers that deliver diverse tea profiles and bring added value to the profitable tea market. If you are attending, please be sure to stop by and visit us at booth #233.

Curtis Debuts State-of-the-Art Production Line to Build the New, Evolutionary GemX™ Coffee Brewer

State-of-the-Art Production Line  to Build the New, Evolutionary GemX

Montebello, CA – Marked by a commemorative all-company ceremony, the Wilbur Curtis Company recently debuted a state-of-the-art production line for their latest advancement in gourmet coffee brewing, the GemX IntelliFresh® Coffee Brewer with FreshTrac®.

Complete with an ultra-modern metal laser fabrication unit, the new million-dollar cell manufacturing system will serve as a powerful engine for putting this cutting-edge brewer in C-stores, hotels, restaurants, roasters and specialty coffee houses. But the GemX is already making a name for itself. Combining “brains” and brilliant design elements to drive superior coffee programs, this innovative machine is turning heads and gaining exciting interest from multiple foodservice channels.

Production innovation: made in Montebello

Like the GemX brewer itself, Curtis’s new Montebello assembly line is a marvel of engineering. It exemplifies the kind of advanced thinking that has made the company a leader in the field of commercial coffee brewing equipment for over 75 years.

A sophisticated metal laser fabrication unit combined with brake and shearing systems provide full automation for production efficiencies; while cell manufacturing techniques enable workers to switch easily between building units with Curtis exclusive Generation 3 (G3) and Generation 4 (G4) technology suites.

Full quality control measures and 100% testing ensure that all GemX brewers ready for shipment will deliver the kind of reliable, long-lasting performance Curtis is famous for.

Assembling Curtis’s greatest asset: its people

Prior to the production line’s debut, all Curtis employees were invited to lunch-and-learn sessions where they were shown the full capabilities of the GemX, the customer segments it is destined to serve, and how this innovative brewer will be presented in the marketplace. The entire Curtis plant also took time to recognize the tremendous efforts of the GemX design team.

Reflecting the Curtis family-first approach to business, when those workers take their places on the new production line they’ll be able to work in enhanced comfort and safety. The system has been ergonomically designed simplify and streamline assembly. What’s more, large fans will be whirring to keep workers cool, while reducing air conditioning energy use and costs at the same time.

“The GemX represents the pinnacle of our coffee brewing expertise,” says third generation CEO and President Kevin Curtis. “This new production line ensures we will continue delivering the premium-quality manufacturing that has been the cornerstone of that innovation since Curtis was founded.”

Photo 1: Cutting the ribbon [L to R]: Joe Laws, COO; Bryan Morford, Senior VP Sales Operations; Kevin Curtis, CEO and President; Mike Curtis, Executive Vice President. Photo 2: GemX Team. Photo credit: Steve Giraud.

Break Down Barriers with the New Corinth™ Under Counter Hot Water Dispenser

Corinth Under Counter Hot Water Dispenser

MONTEBELLO, CA. The popularity of hand-brewed coffees and teas is creating new opportunities for specialty beverage operations that see value in “coffee theater”— dazzling people with the artistry of creating delicious specialty hot drinks before their eyes. A leader in the foodservice industry for over 75 years, Wilbur Curtis is helping them capitalize on that trend with the release of Corinth™, an innovative under-counter hot water dispenser.

Conventional hot water dispensing systems depend on large structures that sit on the service counter, crowding out other pieces of equipment and creating an obstruction between customers and the server. Corinth is different. This next-generation hot water dispenser is designed with a minimal countertop footprint, which leaves plenty of room for kettles, brew rails and other hand-brew components. In this way, Corinth breaks down barriers but also helps build a flock of loyal, high-value customers looking for a great cup of coffee or tea with a dash of entertainment.

Because water temperature is so critical to the quality of many hot beverages, Corinth features an innovative internal pre-heat exchanger coil that ensures water will be at the right heat setting the instant it’s dispensed, with no lag time.

Featuring a unique shape and size, and available in Sky White and Lustrous Black, Corinth stands out with its sleek styling and adds visual interest to any service area. This eloquently designed unit offers a sophisticated three-button G3 Digital Control Module that provides tremendous consistency and accuracy. With just the tap of a finger, staff can draw perfect brew-temperature hot water in any increment from continuous flow to one-touch dispensing up in sizes up to 32 ounces.

The Corinth is just the latest offering from a company which has brought the world some of the most versatile coffee-making equipment, most notably the Seraphim® Under Counter Coffee Brewer, Gemini® IntelliFresh® Brewing Systems, plus the Curtis Gold Cup® Single Cup Coffee Brewer.

Curtis Unveils the New GemX™ IntelliFresh® Coffee Brewing System with FreshTrac®

GemX Intro

Brilliantly engineered and elegantly styled: Curtis Unveils the New GemX™ IntelliFresh® Coffee Brewing System with FreshTrac®

MONTEBELLO, CALIFORNIA -- Serving fresh, great-tasting coffee is less an option for today’s foodservice operations and more an absolute requirement. Consumers are discriminating, have abundant choices, and know where to go to get what they want. The challenge is, amid the bustle of managing dayparts and running a business, serving that perfect cup is far from easy.

That is until now, with the latest advancement from the Wilbur Curtis Company: the GemX™ IntelliFresh® Coffee Brewing System with FreshTrac®

Sitting atop a proud lineage stretching back almost 40 years to the introduction of their famed Gemini® Satellite Brewing System, the GemX brewer represents the new pinnacle of Curtis innovation. It combines “brains” and brilliant design elements to power a superior coffee program, helping C-stores, hotels, restaurants, roasters and specialty coffee houses maximize coffee freshness, reduce labor and deliver a better customer experience.

Brilliant engineering

The GemX comes fully loaded with cutting edge technologies proven to make gourmet coffee brewing easy for all skill levels — with just the push of a button; and it’s encased in a slender, sophisticated form factor that will turn heads and attract sales.

Curtis’s evolutionary FreshTrac™ technology takes the guesswork out of serving fresh coffee while also streamlining labor. It replaces often distracting audible alarms and mechanical timers with a simple, intuitive and customizable system of three LEDs that glow and flash, letting operators track coffee freshness from across the room.

Because over- or underheating can kill coffee flavor, GemX is also engineered with a Curtis’ exclusive IntelliFresh™ technology. A “gentle” heating system that keeps coffee at its ideal temperature regardless of the volume in the satellite. IntelliFresh delivers digitally controlled pulses of heat, and features encapsulated “brains” inside each satellite with four sensor points to monitor brew level and status. What’s more, GemX satellites on remote stands carry the same freshness “intelligence” as when on the brewer.

Operators can choose from two proven Curtis technologies: G3 GemX with its universal control module and easy-to-read, true-green LED display; or G4 GemX with its large 4.3-inch icon-driven interface, onscreen instructions for fast, intuitive training and real-time feedback on the brewing process, and a USB port that lets operators easily transfer recipes from store to store.

Form and function meet fine styling

GemX offers a striking, streamlined form factor with extremely useful design features. Operators and customers alike will take notice of its sweeping radiused corners, elegant sloping chamfered top, and slender side panels, as louvers have been moved to the back. In addition, Curtis has eliminated a common but undesirable element found on many conventional brewers—the sight glass, which can degrade thermal efficiency. Other smart design features found on the GemX add versatility and convenience to any operation: an articulated faucet guard; a sloping design for complete draining of the dispenser to save cleanup time; a locking lid and brew cone to help prevent spills; plus, a faster flowing hot water faucet for a variety of foodservice needs.

Coffee-making perfection—75 years in the brewing

Infused with cutting edge technology, and embodying over 75 years of Curtis expertise and connoisseurship, the GemX IntelliFresh Coffee Brewing System with FreshTrac truly represents the next evolution in its category, producing coffee that meets exacting SCA Golden Cup Standards, and delivering the full, fresh flavor of the artisan roasts discriminating customers crave.

Curtis Makes a World of Difference with Robust, Long-Standing Green Initiatives

Sustainability

MONTEBELLO, CALIFORNIA – Individuals today tend to consider more than the quality of a company’s products and services before deciding to purchase. Rightfully so, they also want to understand how the firm is giving back and helping the environment. In short, they want to know the company’s green factor.

Fortunately, for restaurants, C-stores, high-volume hotels and other foodservice operators, the Wilbur Curtis Company’s green credentials are impeccable, with active, robust initiatives that have been in place across the organization for years.

A fully invested, top-down approach

For decades, Curtis has blended its passion for making great coffee with a devotion to environmental responsibility—in everything from their business operations to manufacturing and warehousing, down to simple, ordinary office procedures.

Of course, smart environmental practices begin with eco-smart personnel—starting right at the top. At Curtis, everyone from executives to shop-level associates live and work according to the three Rs: Reduce, Reuse and Recycle. What’s more, they field a fully-empowered Kaizen Green Team that actively looks for ways to continue reducing the company’s carbon footprint and make operations more efficient overall. Some their major green accomplishments include:

  • Use of reprocessed water reclamation in the production process
  • Widespread use of natural lighting and air conditioning to conserve energy
  • Minimal product packaging made from 100% post-consumer waste
  • The recent installation of 3,400 solar panels to save electricity at their California facility

Impressive outcomes

And these initiatives have achieved some truly amazing results. For example, over the years Curtis’s efforts have pre-empted 3,291,469 pounds of C02 emissions— equivalent to planting 83,164 trees; and they conserve enough energy to power 5,125,194 light bulbs for a day.

Curtis has discovered that what’s good for the environment is also good for business. “We’ve found that doing the right thing also makes us better at what we do,” says Michael Curtis, Executive Vice President. “That’s a big reason why carbon footprint reduction is a major factor in our future-state planning.”

With customers around the world, Curtis takes its role as citizen of the “global village” very seriously, and clearly intends to continue doing so.

Wilbur Curtis Supports UC DAVIS Coffee Center

Wilbur Curtis Supports UC DAVIS Coffee Center

MONTEBELLO, Calif. – Wilbur Curtis Co., an industry leader in the design and manufacturing of coffee and tea brewing equipment, has pledged $250,000 to the University of California, Davis to support the university’s expanding Coffee Center. The donation is the first by Wilbur Curtis to a major academic institution.

The UC Coffee Center will be the first multidisciplinary university research center in the world devoted to post-harvest research of coffee. By applying a rigorous academic framework to research and education in coffee science the center is slated to elevate the entire coffee industry.

“With over 75 years of coffee knowledge under our belts, we know that, with the help of UC Davis, the next 75 years will bring us an enhanced understanding of coffee that will continue to revolutionize the industry and benefit our customers,” said Patrick Curtis, the company’s business development manager. “We are excited to partner with the UC Davis Coffee Center to help advance our knowledge of the most popular beverage on the planet.”

The gift will contribute to the renovation of a 6,000-square-foot building for the new Coffee Center, which will include a pilot roastery, an experimental green bean storage facility, a sensory analysis laboratory, advanced analytical labs, as well as classroom and office space. An outdoor patio event space, intended to host coffee tastings and coffee-industry events, will be named in Curtis’ honor.

A leader in the foodservice industry for over 75 years, the Wilbur Curtis Company is a premier manufacturer of state-of-the-art coffee and tea brewing equipment, including the world-renowned Gemini® and ThermoPro® G4 Brewing Systems, and the Curtis Gold Cup™ single cup coffee brewer.

Photo: Students in UC Davis’ “Design of Coffee” class. The popular class uses coffee roasting and brewing to teach basic principles of chemical engineering. It is part of the recently established UC Davis Coffee Center, which aims to expand research and teaching on post-harvest coffee. Photo credit: Gregory Urquiaga, UC Davis.